“ Betty, the show establishes, was in a sorority. So far, okay. Pretty, with a little-girl voice and a childlike, almost lobotomized affect; humorless; bland but at times creepily calculating (as when she seeks solace by manipulating her vulnerable friend into an affair); obsessed with appearances and therefore lacking in inner resources; a consistently cold and frequently vindictive mother; a daddy’s girl—Betty is written, and clumsily performed by model-turned-actress January Jones, as a clichéd shallow sorority sister. (Just as Don’s self-invented identity is Gatsby-like, so Betty, his wife, is a jejune ornament like Daisy, though without the voice full of money.) But she’s also a character deeply wronged by her serial-philanderer husband, and she’s hazily presented as a stultified victim of soulless postwar suburban ennui (now there’s a cliché). So, perhaps to bestow gravitas on her, or at least some upper-classiness, the show establishes that she went to Bryn Mawr. But of course Bryn Mawr has never had sororities. By far the brainiest of the Seven Sisters—cussed, straight-backed, high-minded, and feminist (its students, so the wags said, preferred the Ph.D. to the Mrs.)—Bryn Mawr was probably the least likely college that Betty Draper, given to such non-U genteelisms as “passed away,” would have attended. So much for satiric exactitude.
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Mad About Mad Men - The Atlantic (November 2009)
Food for thought.
